What we do

What we do

 

 

"Mountainview has a real interest in Science. Not because they like being academic, but because they care about how the world really works."

- Professor Byron Sharp,

Ehrenberg Bass Institute, Australia

 

We provide a range of training and research interventions to increase your sales and profit.

Many companies unwittingly put barriers in the way of sales. They might do it through their choice of strategy, pricing options or ways of communicating with customers. By removing the barriers, we are able to have a significant positive impact on businesses' profitability.


Mountainview Learning advises clients on strategic marketing activities from the perspective of cognitive and neurobiological psychology. We study, explain, predict, and therefore know how to influence, customer behaviour with spectacular results.  


We can help you maximise selling opportunities to your customers.

 

Training Courses:

Our specialist training solutions challenge your conventional marketing thinking and facilitate successful knowledge transfer in the areas:

 

  • Marketing Strategy- Brands need to be physically and mentally available to more customers to win sales from the competition. Remove the barriers that prevent your customers from buying you. 

 

  • Consumer communication - Much of what customers think, feel and do is influenced beneath the level of consciousness. Ensure your communication engages customers at this level.

 

  • Pricing and value perception - Ways that customers judge brands and products as good value go beyond pricing. Learn how to enhance the perception of your brand's value.

 

Read more about out training courses here >  

 

 

Research Projects

Our research solutions are designed to inform the creativity of your advertising and marketing materials with robust scientific evidence of ways to make them work harder.

 

We offer tailored solutions in the following areas:

 

  • Advertising effectiveness - To make your advertising more effective, you need to appeal to customers at the level of subconscious. Load the dice in your favour with the latest insights from neuromarketing.

 

  • Branding - Brand's distinctive assets are customers' shortcuts to recognising it in shopping environments. Make sure you leverage your brand's distinctive assets to their full potential.

 

  • Attentional capture - Is your brand and branded communication noticed or overlooked by consumers? Learn how to make your communication and your POS materials stand out and gain attention.

 

 

Read more about our Research solutions here >