'The course really gave me insight into how consumers minds work and the opportunities we still have to influence them'.
- A. Sullivan, Head Snack Marketing, Mars
Understanding and influencing Consumer Behaviour:
In the past, it was assumed that decision making was a largely rational process, based on logic and reason. We now know that this is far from the truth. There are a great deal of influences that shape our decisions, most of which, we are not even aware of. Being able to understand and harness these influences is the key to being a successful influencer.
The tools learnt in this programme are geared towards influencing consumer choice and perception. It covers topics such as subconscious influences, framing, value perception and pricing strategies.
Nudge tools have been used to triple sales in as little as 3 weeks. Can you imagine achieving these results?
Format: Modular workshops 1.5 - 2.5 days
A course in influencing customer behaviour of immediate use to sales and marketing teams.
Being able to influence others' decisions is a crucial skill for anyone involved in sales and marketing, as well as anyone who manages a team.
Our Nudge workshops are tailor-made for your business and delegates are encouraged to provide real-life examples and challenges to work on during the course.
The Nudge Experience:
In the morning, delegates will learn about the science behind consumer decision-making and judgement. They will be presented with case studies and various influencing tools. In the afternoon, delegates will learn how to apply the science and tools to their business.
Delegates will also receive a research-based, systematized toolkit, which they will be able to use in any influencing scenario. The toolkit has been proven to substantially improve effectiveness in behaviour change. This practical guide will also ensure that the delegates continue to apply the tools learned throughout the programme.
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