Creating Strategies of Desire™

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Marketing strategy workshop for business leaders

Very few businesses and brands succeed in growing market share. Is your marketing team pursuing the activities that will result in brand growth or wasting the resources? 

 

Welcome to the Creating Strategies of Desire™, an immersive two-day training course that reveals the hard science behind sustained market share growth. Creating Strategies of Desire™ is based entirely on empirical evidence from psychology and marketing science. Over 4,000 marketing executives have already attended the programme in all parts of the world and several leading global organisations have adopted the core concepts of the course as part of their marketing operating systems.  

"The results from Mountainview's programmes are just fantastic!" 

Mars

A result driven workshop to stretch and develop your senior marketing team

The thrust of Creating Strategies of Desire™ is hard science and empirical evidence backed by decades of research into consumer behaviour. It answers three vital questions: how people buy, why they buy what they buy, and how to influence what they buy.

Creating Strategies of Desire™ will teach your marketing team the activities they need to pursue to sell more of your products to more customers more profitably. It will uncover the science behind the most effective tactics for winning customers and the tools to influence buying decisions.

This workshop is a unique opportunity for your leadership team to have access to some of the world's leading practitioners in marketing and behavioural sciences. The course is delivered by Thomas Bayne, Director of Mountainview Learning, in partnership with Professor Byron Sharp, Director of the Ehrenberg-Bass Institute for Marketing Science and the author of the best-selling book, 'How Brands Grow'.