Research

What we do > Research

 

"Mountainview has a real interest in Science. Not because they like being academic, but because they care about how the world really works."

- Professor Byron Sharp,

Ehrenberg Bass Institute, Australia

 

Neuromarketing Research and Advertising testing

Mountainview partners with leading academic institutions to conduct research which informs our training as well as provides clients with insight into their marketing materials and customer behaviour.

Why use neuro-cognitive techniques in research.

  • It is estimated that 95% of our mental processing goes on in the subconscious mind.
  • Traditional consumer research methods, such as focus groups often report self-reported beliefs which often do not reflect behaviour.
  • Only Neuro-Cognitive testing can make the 'deep dive' required to access all levels of the brain, to understand how it responds both consciously and subconsciously to all stimuli.

 

Learn how the research techniques listed below can help improve your sales and marketing material. 

 

Neuroscience:

Functional Magnetic Resonance Imaging (fMRI)

Discover how successful your advertising will be and how it can be improved.

 

Eye-tracking

Learn how to enhance your brand's visual presentation and get more people to look at it.

 

Electroencephalography (EEG)

Explore how to improve your marketing and sales materials.

 

Implicit testing:

Implicit Association Tests

Determine how to improve the perception of your brand.

 

Behavioural tests:

In store behaviour

Test your customers actual behaviour, not purchase intention.