"Mountainview has a real interest in Science. Not because they like being academic, but because they care about how the world really works."
- Professor Byron Sharp,
Ehrenberg Bass Institute, Australia
Discover how to improve the perception of your brand.
It is well-known in psychology that what people say they will do rarely reflects their real world actions. Often people are unable, or unwilling, to provide an accurate representation of how they feel about a brand.
Implicit association tests use a measure of response times to delve into people's brains and see what their true feelings are.
What is an implicit association test?
An Implicit Association Test (IAT) is a computerised test which measures participants' reaction times. It gauges response latencies to reveal the strengths of associations between stimuli and conceptual attributes.
What can it tell you?
- How strongly two concepts are linked in consumers' minds.
- Consumers' implicit attitudes towards, and beliefs about, your brands.
- How recognisable or familiar a brand or an image is.
How can you use this information?
- Find out which of your brand assets (such as logo, tagline, typeface etc) are most strongly linked to your brand,
- Understand the implicit attitudes consumers have towards your brand, idea, or political party.
- Discover which concepts and ideas are linked to your brand.
- Learn how familiar and recognisable your brand is.
FOLLOW US: