Eye Tracking

What we do > Research > Eye Tracking

 

"Mountainview has a real interest in Science. Not because they like being academic, but because they care about how the world really works."

- Professor Byron Sharp,

Ehrenberg Bass Institute, Australia

 

Eye-tracking advertising research effectiveness.

Looking time is an excellent indicator of how much attention is given to your product, and can give invaluable insights into your branding and communications.

 

What is Eye-tracking

A camera placed on a computer screen and is calibrated to follow the movements of the viewer's eyes.

 

What can it tell you?

  1. How quickly is attention attracted to a specific location?
  2. How long does attention linger there?
  3. In which sequence are different elements attended?

How can you use this information:

  1. Find out whether a package or promotion attracts and holds attention.
  2. Understand which parts of your printed ad attract and hold attention.
  3. Discover which elements of a TV ad attract attention and are followed throughout the sequence. 
  4. Learn how people look at your website.