NCAT fMRI Ad Testing

We are experimenting with fMRI ad-testing because we want to see if neural activity in specific parts of the brain correlates with sales effects.

Early indications, based on a small sample, are encouraging. In our view finding out how the brain responds to an ad rather than what the mind thinks of the ad will be the best way to test ads in the future.

If you want to be part of our pilot and test the extent to whichyour ad hits the emotional buttons in the brain then please contact Jane Leighton on....