"Mountainview has a real interest in Science. Not because they like being academic, but because they care about how the world really works."
- Professor Byron Sharp,
Ehrenberg Bass Institute, Australia
Do you know how you are being influenced?
In today's world we are constantly bombarded with information and presented with decisions. From trivial to life-changing, every day we have to select between alternatives and make choices. While we convince ourselves that we are in control of our decisions, that our actions are the result of our conscious choices, science has shown it to be otherwise.
If you are interested in the area of human decision-making, please browse through the links below. Drop us a note if you have any questions.
Happy deciding!
Interactive - Heuristics in action. Experience for yourself how influencing techniques can affect your decision making. Read more >
Document Library - Read all about our research and thinking here. Read more >
The Psychology of Pricing - Mountainview's sister website exploring how pricing and point-of-sale displays influence your sales. Read more >
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