"Mountainview has a real interest in Science. Not because they like being academic, but because they care about how the world really works."
- Professor Byron Sharp,
Ehrenberg Bass Institute, Australia
Publications
Find here published pieces by Mountainview.
Articles
Small changes, big results".
An article explaining how restaurants and hotels can use heuristics to increase customer spend and tips. Essential Catering and Caterer & Hotelkeeper, May 2011.
"iNudge. The secret is out: How did Apple Inc. use psychology to rise from the ashes?"
An abridged version was published in Marketing Post, Feb 2011.
"Boost ad response through neuroscience".
An overview and a critique of neuroscientific research techniques available to marketers. Admap, February 2011.
"Pre-Test Advertising: Proposing a New Validity Project".
Conference Proceedings, 39th EMAC Conference, Copenhagen, 1-4 June 2010.
"Ads must be memorable, not persuasive, to influence choice".
An article published in Admap discussing the crucial role of memory in advertising effectiveness. February 2009
"Felix: the cat that got the cream".
An article exploring the successful marketing strategy of Felix brand in the UK market.
Books
'How brands grow: What marketers don't know', by Prof Byron Sharp, our Senior Associate.
This book is based on decades of scientific research and reveals uncovered generalisable patterns in consumer behaviour and brand performance. It explains what these laws mean for the practice of marketing and advertising and how these predictability should be used.
White papers
'Pricing Practices and Their Effect on Consumer Behaviour and Welfare"
Prepared for the Office of Fair Trading, March 2010
Academic papers
Leighton, J. Bird, G., Orsini, C., Heyes C., (2010) 'Social attitudes modulate automatic imitation'. Journal of Experimental Social Psychology, 26 (2010) 905 - 910.
Links
Nudge Blog - Examples of applied decision-making science in marketing and public policy challenges.
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