"Mountainview has a real interest in Science. Not because they like being academic, but because they care about how the world really works."
- Professor Byron Sharp,
Ehrenberg Bass Institute, Australia
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We were told they make for some fascinating reading. Do you agree?
Articles and papers to download
Articles:
1. 'iNudge. The secret is out: How did Apple Inc. use psychology to rise from the ashes?', an abridged version was published in, The Marketing Post, Feb 2011.
2. 'Small Changes, Big Results', how restaurants and waiters can use heuristics to increase their tipping. Essential Catering, May 2011.
3. 'Felix the cat that got the cream', exploring the successful marketing strategy of Felix catfood in the UK market.
4. 'Coke versus Pepsi', an article which examines the changes in brand logos and distinctiveness of the two brands over the last one hundred years.
5. Ads must be memorable, not persuasive, to influence choice. Admap. February 2009, Issue 502, pp.36-39.
White Papers:
1. Office of Fair Trading report on 'Pricing Practices and Their Effect on Consumer Behaviour and Welfare
Academic papers:
Please contact us using the button on top right of this page, if you would like a reprint.
1. Leighton, J. Bird, G., Orsini, C., Heyes C., (2010) 'Social attitudes modulate automatic imitation:'. Journal of Experimental Social Psychology 26 (2010) 905 - 910.
2. Dalvit, S. & Eimer, M. (2011). Memory-driven attentional capture is modulated by temporal task demands. Visual Cognition, 19: 145-153
3. Dalvit, S. & Eimer, M. (2011). Mechanisms of image-percept and percept-percept integration in vision: behavioural and electrophysiological evidence. Journal of Experimental Psychology: Human Perception and Performance, 37: 1-11.
4. Dalvit, S. & Eimer, M. (2009). The integration of perceptual and working-memory representations: evidence from lateralized ERP components. Poster presented at the 49th annual meeting of the Society for Psychophysiological Research, Berlin - 2009.
5. Dalvit, S. & Eimer, M. (2009). Spatial selection of visual representations in perception and working memory. Evidence from lateralized Event Related Brain Potential components. Poster presented at the 16th annual meeting of the Cognitive Neuroscience Society, San Francisco – 2009.
6. Dalvit, S., Kiss, M., & Eimer, M. (2008). Working memory content guides allocation of selective attention: an ERP study. Poster presented at the second international symposium on Visual Search and Selective Attention, Fribourg – 2008.
7. Dalvit, S. & Eimer, M. (2010). Selective attention and the integration on perceptual and working memory representations. Presentation to the Brain & Cognition Laboratory team, University of Oxford, UK.
8. Dalvit, S. & Eimer, M. (2009). Is visual selective attention guided by working memory content? Presentation to David Soto and Paul Downing, major experts in the field of attention and working memory research, invited to the Brain & Beahviour Lab.
9. Dalvit, S. Kiss, M., & Eimer, M. (2008). Perception & Memory. Percepts & Images. N2pc & SPCN. Presentation to the CoLab Research Team, University of Padova, Italy.
10. Bird, G., Brindley, R., Leighton, J. & Heyes, C.H. (2007) General processes rather than ‘goals’ explain imitation errors. Journal of Experimental Psychology: Human Perception and Performance. 33, 1158-1169.
11. Bird, G., Leighton, J., Press, C. & Heyes, C.H. (2007) Intact imitation of human and robotic actions in autism spectrum disorders. Proceedings of the Royal Society: B. 274. 3027-3031.
12. Leighton, J., Bird, G., Charman, T. & Heyes, C. M. (2008) Weak imitative performance is not due to a mirroring deficit in adults with autism spectrum disorders. Neuropsychologia, 46, 1041-1049.
13. Leighton, J., Bird, G. & Heyes, C. M. (2010) 'Goals' are not an integral component of imitation. Cognition, 114, 423-435.
14. Leighton, J., Bird, G., Orsini, C. & Heyes, C. M. (2010). Social attitudes modulate automatic imitation. Journal of Experimental Social Psychology, 46, 905-910
15. Leighton, J. & Heyes, C. M. (2010). Hand to mouth: Automatic imitation across effector systems. Journal of Experimental Psychology: Human Perception and Performance, 36, 1174-1183.
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