Influence

Signing up as an organ donor is a good thing, right? The vast majority of US Citizens agree, yet just 25% of them do. The French are no more public spirited, yet 99% of them are donors. Changing the default from 'opt out' to 'opt in' would save 50,000 American lives a year. How?

Heuristics is the rapidly expanding science of the mental short-cuts we use rapidly to make decisions..

Would a 400% compliance rise make you and your organisation stand out like black swans?

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