Are You Holding Your Brands Back?
For much too long marketers have been gambling on hunches, and doing so can have a devastating impact on your business. Hunches are not the same as hard evidence and when it comes to any type of contest, the evidence always wins.
Influencing buying behaviour is probably at the top of your growth agenda. But do you know who you need to influence and how to influence them? You probably have some hunches. Knowing the answers to these two vital questions (the who and the how) may be the only source of competitive advantage you need. Our clients think so anyway.
What is at Stake?
Burger King in the US lost nearly $600 million in sales in two years by not knowing who to influence to drive growth. The brand Tropicana lost over $65 million in sales in just seven weeks by not knowing how to influence buyers.
There are thousands of examples of brands unwittingly 'shooting themselves in the foot,' a consequence of flawed assumptions about the who and the how of marketing.
Evidence Based Approach
It's inconceivable that Burger King and Tropicana or their agency partners ignored the evidence - more likely they didn't know it. And that's the problem that needs to be solved before hundreds of other brand teams make the same mistake.
Mountainview Learning is a world leading training and research company comprised of behavioural psychologists. We translate robust scientific knowledge into actionable insights, thus helping our clients to grow and avoid the mistakes made by Burger King and Tropicana to name just two of the many 'victims' of the 'hunches' based approach to growth.
Call to Action
If you are the type of person who puts empirically proven evidence ahead of fluffy hunches then start by looking at our assumptions questionnaire - this will tell you a lot about what you are doing and where there is room for improvement. We'll give you some feedback when you are done.
NB: The answers are all backed up by years of hard science and thousands of empirical (real world) studies.
Good luck and we'll be in touch.